Distribution of 45% of Banking network Arbaeen Currency through Bale Messenger
Bale messenger has accounted for half a million of the total sales of Arbaeen currency, equivalent to 45% of the total currency distributed in the banking network, from Mordad 28th until Shahrivar 14th of this year.
According to BMI public relations, by providing services such as "status announcement" to facilitate pilgrims' access to families and friends during the Arbaeen walk and the possibility of buying Arbaeen currency during these days, this messenger was able to experience a 15 million call increase and a 33 million status announcement increase in Arbaeen of this year.
Bale Messenger has experienced a 15 million video and voice calls increase compared to the normal days by providing the possibility of video and voice calls for pilgrims who had interest access in Iraq which led to 80 percent satisfaction of this messenger users.
Considering the high cost of charging and internet for pilgrims on the journey and internet intermittent interruption in some areas of Iraq, Bale Messenger launched a "status announcement system" by which users could find out the location of their companions, families, or friends without needing an internet connection.
The "status announcement system" was active on USSD and since this protocol requires low bandwidth, it also announces the exact location to users during busy moments and has no delays or disruptions. This system is active on Hamrah Avval, Irancell, and Rightel SIMs, it is free and needs no internet connection.