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Today 17:36
Digital diplomacy, a new approach to be embraced by diplomats and ambassadors
TEHRAN - Mohsen Sohani, a tourism researcher, in a recent note, has put the spotlight on “soft power” as a robust tool to attract or persuade potential travelers to visit a host country.
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2025-01-01 22:46
By Xavier Villar
General Qassem Soleimani: master of soft power in Iran's strategic culture
MADRID – In the global competition for influence, soft power has become a key indicator of national strength. In contrast to direct confrontations involving hard power, an increasing number of countries are opting for less costly yet equally effective strategies, using resources that attract and persuade rather than impose.
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2024-12-03 18:09
Minister underlines marine tourism, soft power and global ties
TEHRAN - In a televised interview on Monday evening, Seyyed Reza Salehi-Amiri, Iran’s Minister of Cultural Heritage, Handicrafts, and Tourism, shared insights into the nation’s tourism strategy, highlighting recent achievements and ambitious goals for the future.
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2024-10-08 17:44
Culture a unifying force, tourism a key to soft power: minister
TEHRAN – On Tuesday, the Minister of Cultural Heritage, Tourism, and Handicrafts Seyyed Reza Salehi-Amiri put the spotlight on what he called the “cohesive power of Iranian culture”.
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2024-01-14 17:07
Expert lauds Beijing’s exhibit of Persian arts as a beacon of soft diplomacy
TEHRAN – On Sunday, Iranian cultural heritage expert Seyyed Mohammad Beheshti expressed his enthusiasm for arranging a loan exhibition of Persian treasures in China, calling it an impressive example of cultural diplomacy.