TEHRAN- The spokesman for Iran’s Islamic Revolution Guard Corps Brigadier General Ramezan Sharif pointed to the influential role of public relations in countering the combined and cognitive warfare of enemies.

During a ceremony on Wednesday, the general stated that in the face of the enemy's combined warfare, everyone's responsibility becomes heavier. He further emphasized that the IRGC's public relations is one of the main drivers in countering the psychological and media operations of the enemy against the Islamic Revolution Guard Corps.  

The general has noted that one of the tactics used by enemies in combined war is to spread false information about the IRGC, intending to create a divide between the people, particularly the younger generation, and the IRGC. 

General Ramezan Sharif described the presentation of a true, correct, and accurate picture of the positions, stances, and functions of the IRGC in various fields as an “antidote” to the enemy's destructive media scenarios.

He called public relations “one of the main drivers of dealing with psychological operations of enemies."

Some sections have shortages and incapabilities in public relations, which are the root causes of enemy media's ability to affect public opinion, according to the general.

The top general noted that the lack of a comprehensive media plan and the weakness of coordination and joint and complementary roles between public relations and media affairs managers in the country and military sectors are among other areas of inefficiency and lack of success in the field of media and communication with people and opinions.

The senior military official also criticized the absence of a well-structured media strategy and ineffective collaboration between managers of public relations and media affairs in both the country's civilian and military sectors. 

As per the senior commander, such inefficiencies have resulted in poor performance in terms of communication and engagement with the public and their opinions.