TEHRAN —Exhibitors, travel insiders, and cultural heritage experts from Iran will take part in the five-day Fitur 2023 scheduled to commence on January 18 in Madrid.

Organizing cultural evenings, inviting tour operators, performing folk music, live crafts and calligraphy workshops, and offering souvenirs and crafts are among the programs that the Iranian pavilion has on the agenda, Mehr reported on Monday.

Other programs include B2B meetings, showing 3D films of historical monuments and tourism destinations using virtual reality cameras, offering Persian cuisines, and special publications and brochures, the report said.

Moreover, exhibitors will be pursuing the latest achievements and innovations presented in the tourism industry, collecting and exchanging information, maintaining relationships with current clients and starting relationships with new ones, identifying new tourism markets, and becoming familiar with practical branding patterns to name a few.

The Ministry of Cultural Heritage, Tourism, and Handicrafts Minister has tasked the Touring & Automobile Club of the Islamic Republic of Iran (TACI) to organize the country’s pavilion at the prestigious event to promote tourism attractions, handicrafts and traditions of Iran.

The Madrid fair is the global meeting place for industry professionals and the premier trade show for destinations and destination markets in Latin America. It is also the largest event in Spain related to the tourism industry, with tens of thousands of participants from all over the world, and related to innovation and the promotion of new tourist segments, technological leadership in the management of tourism, and knowledge transfer tools.

The Islamic Republic expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 26 are inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

AM