TEHRAN – Isfahan will host the first edition of the International Tourism Brand Conference on January 3-4.

The event will focus on defining indicators and guidelines to design Iran tourism’s national brand.
Experts at the conference will also discuss methods for marketing, sustainable development and branding in the fields of tourism, handicraft and cultural heritage.

The event is registered on international calendar 2016 of United Nations World Tourism Organization (UNWTO).

UNWTO Deputy Regional Director for Asia and the Pacific Hae-guk Hwang will attend the event.

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