Philips, introduced SensoTouch 3D shaver, its most advanced shave yet. As a world leader in pioneering shaving technology, a superior design was created in response to consumer demands that show men care about how their shave feels, and expect not just an expertly close shave, but an advanced shaving experience that leaves the skin ultra smooth and with minimal irritation.

Mohammad Chatila (Marketing Manager Philips consumer lifestyle Middle East and Africa) said: It was 1939 when we launched our first shaver, Known as the Cigar. By GFK research company researches, Philips has sold its shaving products in over 100 countries worldwide. And we have over 100 Million consumers using our products; this honor is millions of consumer’s trust to Philips products. Philips was able to increase its market share by 15 percentage points in 2010 over 2009.

At the core of the new design and technology are three exceptional features that increase comfort and distinguish the shaver within the premium category:

* GyroFlex 3D is the distinctive three-dimensional component that allows the shaver to perfectly follow the unique contours of the face. It ensures that minimum pressure is needed so that the shaver delivers a close shave that minimizes skin irritation.
* UltraTrack is the new innovative shaver head that gives a close shave and keeps skin irritation to a minimum. The shaver head combines three specialized tracks to catch every hair with just a few strokes: slots for normal hair; channels for long or flat laying hair; and holes for the shortest stubbles.
* Aquatec is an inbuilt seal that allows men the versatility to choose between a comfortable dry shave and a refreshing wet shave for those who prefer to use a gel.

The clever and slick design also makes it easy to use; SensoTouch 3D has an easy grip handle for enhanced control as well as intuitive touch controls and advanced display that shows remaining shaving minutes, and indicates when charging or cleaning is needed.