TEHRAN – Hormozgan province may soon see its traditional handicrafts reaching new international markets, with Austria being a primary target.

In a recent announcement, Mohammad Mohseni, the tourism chief of Hormozgan province, revealed that the Iran-Austria Joint Chamber of Commerce is prepared to support the export of these locally crafted goods to Austria.

The announcement came following a meeting on the sidelines of the 37th National Handicrafts Exhibition, where Mohseni met with Ali Ayanbod, secretary-general of the joint chamber of commerce.

The discussions primarily focused on evaluating the feasibility and potential for introducing Hormozgan’s handicrafts to European markets.

Mohseni emphasized the high quality and unique appeal of Hormozgan’s traditional crafts, particularly the Minab palm-weaving cluster, which he believes holds strong appeal for European consumers. He also highlighted the province’s capacity to meet export demands with its distinctive and skillfully crafted products.

Ayanbod, for his part, expressed the Chamber’s support in facilitating sales and aiding Hormozgan's handicrafts in finding a place in the Austrian market. The collaboration is expected to help Hormozgan artisans expand their reach while offering international buyers a unique glimpse into Iranian craftsmanship and culture.

The four-day exhibition will run until November 16, hosted in exhibition halls 7, 8, 9, 10, and 27 of the Tehran Permanent International Fairgrounds from 9 a.m. to 7 p.m.

AM