TEHRAN - A delegation of Iranian travel insiders is participating in the 60th edition of TTG Travel Experience 2023, which opened on Wednesday in the city of Rimini, in the northern Italian region of Emilia Romagna.

Set up at C3 Hall of the fair, Iran’s pavilion is run by the Touring & Automobile Club of the Islamic Republic of Iran (TACI) in collaboration with the Cultural Heritage, Handicrafts and Tourism Organization, IRNA reported.

The Iranian pavilion stages cultural evenings, B2B meetings, folk music performances, live workshops, 3D films of historical monuments and tourism destinations, and highlights of Persian cuisines, to name a few.

Moreover, it showcases a collection of handcrafts such as personal ornamentation, woodwork, illuminated manuscripts, miniature, textile prints, enamel, leatherwork, handwoven textiles, calligraphy, traditional musical instruments, metalwork, and marquetry.

Filled from corner to corner with ancient bazaars, museums, mosques, monuments, gardens, historical sites, and rich natural and rural landscapes, Iran hosts some of the world’s oldest cultural monuments, including 27 UNESCO World Heritage sites.

The three-day event is a key point of reference for the promotion of international tourism in Italy, and this year 55 foreign destinations are present, with more than 1,000 operators from 62 countries and a total of 2,700 exhibitors.

According to organizers, the fair serves as a central platform for representatives of the Italian and international tourism industry to exchange information about trends, innovations, and new products in the tourism sector. It focuses on promoting global tourism and is one of the largest fairs of its kind in Italy. The exhibitors represent a variety of industries, including tour operators, airlines, transport companies, accommodation providers, and suppliers of innovative technologies and services in the tourism sector.

International operators and key players from leading companies in the tourism industry constitute the main visitors to the fair, which as mentioned by organizers, opens up an opportunity to learn about international trends, analyze and compare new products, and participate in various seminars, conferences, lectures, and round tables. “Here, experiences and knowledge are shared by experts and industry leaders to actively shape the future of tourism and hospitality.”

TTG is an acronym for Tourismo – Turismo – Garda, where “Garda” refers to Lake Garda in Italy.

AFM