TEHRAN -- Iran Computer and Video Games Foundation has launched a customer-relationship management (CRM) system, YJC reported on Monday.

Customer-relationship management is an approach to manage a company's interaction with current and potential customers with the use of data analysis about customers' history with a company to improve business relationships with customers.

The foundation establishes CRM to be in line with e-government projects, head of the foundation, Hassan Karimi Qodusi, said.

“Although we provide electronic services we have some deficiencies to meet e-government criteria,” he explained.

He said that with the help of CRM, the customers can solve their problems more easily.

The website of the foundation is equipped with ticketing section, in which the customers can write down their problems for a quick follow-up, he added.

SB/MQ/MG