TEHRAN – A total of 22 Iranian travel-associated businesses and tour operators will promote handicrafts, traditions and tourism potentials of the country at the 38th FITUR tourism trade fair, which will be held in Madrid, Spain, from January 17 to 21.

The Touring & Automobile Club of the Islamic Republic of Iran (TACI) under the auspices of the Cultural Heritage, Tourism, and Handicrafts Organization will run the country’s pavilion at the event, Mehr reported on Sunday.

“22 tourism companies and travel service providers will represent Iran in an exclusive pavilion. Last year, just 18 agencies attended the event,” TACI Director Ebadreza Eslami said.

Moreover, the position of Iran’s pavilion is far better this year thanks to the organizers’ cooperation, Eslami added.

The country plans to hold variety of exhibits, live performances, meetings, and workshops amongst other programs.

FITUR is the global meeting point for tourism professionals and the leading trade fair for receptive markets and issuers in Ibero-America.

Last year, FITUR achieved a record of participation with 9,893 exhibiting companies from 165 countries and regions; 135,838 professional participants and 109,134 visitors from the general public.

PHOTO: A poster for 2018 FITUR tourism fair

AFM/MQ/MG