On September 24, the Royal Thai Embassy in Tehran was abuzz with excitement as it hosted a vibrant event called ‘A Taste of Thai Cuisine’, showcasing the rich culinary traditions of Thailand to a variety of guests, including businesspeople, travel facilitators, globetrotters, and media personnel.

H.E. Mr. Pichit Boonsud, Ambassador of the Kingdom of Thailand, opened the event by highlighting the essential role that food plays in Thailand’s identity.

“Thai food is not just a meal; it’s a way of sharing love and care.” The envoy then charmed the audience by pointing out that in Thailand, it is common to ask, ‘Have you eaten yet?’ as a way of expressing care and affection, similar to asking, ‘How are you?’ in other cultures.

“For the millions of visitors who travel to Thailand each year, the incredible diversity of Thai cuisine makes our country one of the most exciting destinations to visit.”

The event was not merely a culinary experience but also a celebration of the culture and hospitality that Thailand offers, positioning its cuisine as a key attraction, among many others, for travelers.

Attendees were invited to watch and learn as the chefs skillfully crafted these dishes, sharing their culinary secrets and the importance of fresh, flavorful ingredients. Eager participants even had the chance to taste the dishes, immersing themselves in the flavors of Thai cuisine.

Two of Thailand’s most iconic dishes: Tom Yum Goong (spicy shrimp soup) and Pad Thai (stir-fried noodles) were meticulously prepared by experienced Thai chefs during a live cooking demonstration.

Recognized globally as one of the finest cuisines, Thai food has gained worldwide popularity with its diverse flavors, including street food staples like stir-fries, curries, soups, and noodles.

Following the culinary show, the Ambassador went on to explain how Thai cuisine reflects the distinct regional flavors of Thailand’s four main areas: Central, Northern, Northeastern, and Southern Thailand, each offering its own unique character and taste.

The connection between food and friendship is what makes Thai hospitality so special, he explained, and the reason why Thai people often invite others to share meals as a gesture of goodwill.

Yet, despite its complexity, the Ambassador assured that Thai cuisine is easy to cook and relies on familiar ingredients, making it favorite for food enthusiasts everywhere.

Elsewhere in his remarks, he shared promising news with the audience. “Last year, around 50,000 Iranian tourists visited Thailand, and in the first eight months of this year, nearly 40,000 Iranians have already chosen Thailand for their holidays.”

As people-to-people interaction is among the most important foundations of the relationship between Thailand and Iran, Mr. Boonsud also outlined Thailand’s plans to attract even more visitors from the West Asia nation, announcing the Thai government’s plan to make use of technologies to better facilitate international travelers, including the introduction of e-visas and shorter wait time at the airport, making travel to Thailand more convenient than ever.

In his closing remarks, the Ambassador highlighted that next year will mark the 70th anniversary of diplomatic relations between Thailand and Iran as he extended a heartfelt congratulations to the people of both countries, saying:

“We see Iran as a good friend and partner of Thailand, with whom we have enjoyed a longstanding and friendly relationship for centuries. I am sure this will continue in as many years to come.”

All guests were then treated to a variety of authentic Thai dishes prepared by professional Thai chefs, allowing them to personally experience the authentic flavors of Thai cuisine.

The event underpinned the idea that tasting Thai food is an open invitation to Thailand which not only offers just spectacular sights but also a feast for the senses. Welcome to Thailand :)

AM