TEHRAN – On Wednesday, Isfahan’s tourism chief Amir Karamzadeh emphasized the need for the province’s tourism sector to comply with global standards.

“Today, more than ever, we need a serious assessment of Isfahan’s tourism in both governmental and private sectors. In this regard, I believe that research projects can be a solution.”

He made remarks at the fourth meeting of his directorate officials with the Isfahan Chamber of Commerce, adding “One of the most important indicators for understanding the tourism industry is that we always face reality in tourism; therefore, tourism activists must always be realistic.”

He continued, “I believe that the most important duty of the Chamber of Commerce, as an entity of the private sector, is to always demand from the government.

“Unfortunately, we see that the private sector in Isfahan’s tourism is not acting as efficiently as it should. Therefore, I believe that with proper advocacy, Isfahan’s tourism must align with global standards.”

Isfahan was once a crossroads of international trade and diplomacy in Iran and now it is one of Iran’s top tourist destinations for good reasons. It is filled with many architectural wonders, such as unmatched Islamic buildings, bazaars, museums, Persian gardens, and tree-lined boulevards. It’s a city for walking, getting lost in its mazing bazaars, dozing in beautiful gardens, and meeting people.

The ancient city has long been nicknamed as Nesf-e-Jahan, which is translated into “half the world”; meaning seeing it is relevant to see half the world.

AM