TV BRICS presents international media projects at the Russian Creative Week in Moscow

July 10, 2024 - 16:5

Interaction in a world that is increasingly striving for multipolarity was negotiated at one of the sessions of the Russian Creative Week in Moscow.

Participants in the discussion "International cooperation in the creative industries: new opportunities for creating joint products for the global market" addressed the prospects for new cross-country and cross-disciplinary products for global markets.

Head of International Projects at TV BRICS Alexandra Burman spoke on "International cooperation as a driver of creative industries development".

She added that the international media network works with representatives of creative industries in many formats. Projects with partner media, artists, and cultural and educational institutions are constantly being implemented. By sharing content with national media, TV BRICS creates a vivid and comprehensive picture of the world for the audience and shares the cultural codes of the BRICS countries with the people of different countries. The TV BRICS network adapts content into five languages, namely Russian, English, Portuguese, Spanish, and Chinese, and transmits it to more than 70 international partners.

The representative of Russian-Iranian Center for Legal and Economic Cooperation, Abbas Mirzai Ghazi, explained that creative industries play a special role in Iran, so a special headquarters was established to develop this sphere. The supervisory board of this body consists of eight ministries and several state organisations.

"Today, there are 108 creative industries in the republic, 58 of which are located in Tehran and the rest are distributed across the country and are active," Abbas Mirzai Ghazi, revealed. He added that the first Russian Creative Industries House is planned to be established in Iran.

Source: (TV BRICS)



 

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