TEHRAN – On Monday, Iran launched its first-ever tourism roadshow in the Vietnamese capital of Hanoi, aiming to boost bilateral tourism ties.

The event featured key officials and private sector leaders from both nations and showcased Iran’s diverse travel offerings, CHTN reported.
The roadshow featured speeches by Iranian deputy tourism minister Ali-Asghar Shalbafian and Hoang Dao Cuong, the deputy minister of culture, sports, and tourism of Vietnam, alongside prominent private sector figures.
During the roadshow, Vietnamese individuals who had previously traveled to Iran shared their experiences, portraying Iran as a captivating and diverse tourist destination.

“Through this conference, we hope that the most honest images of Iran will be fully conveyed to Vietnamese travel businesses,” said Ali-Asghar Shalbafian, addressing the event, “So that they can introduce to the Vietnamese people, helping Vietnamese people have more information about Iran, further promoting the cultural and tourism relations between the two nations.”
The session included speeches by the Iranian and Vietnamese sides, followed by a presentation narrated in Vietnamese using artificial intelligence. Subsequently, tourism professionals from both countries engaged in discussions and exchanges.

Promotional materials were also distributed among the Vietnamese attendees, providing detailed information on Iran’s various tourism offerings.

Following Iran’s unilateral visa waiver for citizens of 28 countries earlier this year, there has been a strategic push to organize roadshows to promote Iran’s tourism capacities in these target nations.

The recent initiative led by the cultural heritage, tourism, and handicrafts ministry, in collaboration with private sector stakeholders, marked the beginning of such efforts in Southeast Asia, with Vietnam as the first host country.
This event marked Iran’s first roadshow in East Asia, with plans to continue in Malaysia and Indonesia in the coming days.
XF/AM