TEHRAN – Key talks between the Ministry of Cultural Heritage, Tourism and Handicrafts, and a number of domestic airlines have highlighted a push for promoting tourism.

Moslem Shojai, the official in charge of promoting inbound tourism, on Monday, during a meeting dedicated to engage renowned airlines in future initiatives, outlined the pivotal role of air services in promoting rich tourism capacities within the country for passengers.

Shedding light on the hidden collaboration opportunities within the tourism industry, Shojai pinpointed that flight time is a suitable occasion to transmit the video contents with an eye toward enticing potential tourists.

“Social media influencer marketing and arranging collaborative roadshows intended to present tourism capacities are other possible initiatives,” he continued.

The official further elaborated that transmitting contents covering health, cultural and culinary tourism capabilities is considered a top priority for-in-charge authorities.

Participants exchanged insights on successful global models for presenting tourism content, setting the stage for future collaborations.

As a result of the strategic discussions, representatives from international airlines such as Aseman, Kish Air and Sepehr expressed their readiness to participate in future tourism content presentations, with a particular focus on attracting inbound passengers.