TEHRAN – The 19th International Exhibition of Advertising, Branding, Marketing, Export Chain and Related Industries was opened at the Tehran Permanent International Fairgrounds on Monday, IRIB reported.

Over 162 domestic and foreign companies along with several knowledge-based companies and startups are participating in this four-day exhibition.

Iran’s first comprehensive advertising system for manufactured and exported goods was also unveiled on the first day of the exhibition, whose slogan is "advertising, transformation and business prosperity".

As reported, from now on, all advertising licenses will be issued through this system.

A conference on technology, advertising and the fourth industrial revolution and several training workshops on various topics, including artificial intelligence in advertising, the role of brands in communication, advertising techniques and sales promotion, are also among the programs scheduled to be held on the sidelines of the exhibition.

EF/MA