TEHRAN- The screening of joint cinematic productions from Iran and Brazil has increased the export of Iranian handwoven carpets to Brazil, the Head of the Iran-Brazil Joint Chamber of Commerce has announced. 

It also provided Brazilians with a more accurate depiction of Iranian society, ILNA quoted Fakhreddin Amerian as saying on Saturday. 

Such cultural productions in television and cinema positively impact the enhancement of trade relationships between Iran and Brazil, he explained.

In recent years, the creation of several joint comedic films has contributed to the rise in the export of Iranian carpets to Brazil. He noted, “This phenomenon is not unique to Iran and Brazil; for instance, India and Brazil collaborated on a documentary, creating opportunities for both nations to better understand each other's products, which ultimately boosts exports.”

He further elaborated that these joint films feature artists from both countries and are screened in both nations.

“Notably, this offers a unique advantage for Iran, as it not only showcases Iranian goods but also presents a different image of Iranian society to Brazilians. Many Brazilians lack knowledge about modern Iranian life and sometimes struggle to differentiate between Iran and Iraq, even after visiting Turkey and the UAE, as Iran remains an under-visited destination for their tourism.”

Amerian continued to explain that the Iran-Brazil Joint Chamber of Commerce has been in discussions with several Brazilian television networks to produce a documentary focusing on Iran. This documentary intends to highlight Iran's tourism potential and products that have export capabilities to Brazil. However, details regarding the project, such as budget and permissions, are yet to be agreed upon.

“However, investment in such projects is beyond the capacity of the joint chambers. Nevertheless, the Iran Chamber of Commerce, with its substantial revenue, could provide the necessary resources for these initiatives, thus facilitating the introduction of Iranian products to global markets.”

This, in turn, would support merchants in fulfilling their financial commitments to the Chamber of Commerce more effectively, he concluded. 

Photo: A scene from Iran-Brazil co-production “Texas” by Iranian director Masoud Atyabi

SAB/