With nearly seven million customers, Snowa has invested heavily in its technology center and innovation factory over the past two years that one of the established centers is its IoT center. The center has tried to put together a team of different specialties alongside data experts to support the growing flow of information generated at Snowa.

Specialists in data science, artificial intelligence and data mining activists are among the scientists who will optimize the use of big data in various areas of Snowa's activities.

Big Data is a term used to describe large amounts of data (both structured and unstructured data) which involves more jobs day by day. It is not the size and magnitude of the data that makes it important for businesses, but the things that organizations can do using this data and give importance and credibility to big data.

This framework can be used to extract information needed for decision-making, and by analyzing this data, strategic and sensitive moves can be implemented more accurately.

Analyzing big data can help us to have more clarity in our business.

By implementing technologies, this center is collecting data from different data centers so that it can have a positive effect on our decisions and strategies by developing data analysis systems.

Big data analysis can also have an impact on reducing costs and time spent on production, as well as forming more accurate strategies.

Ali Fallahi, the director of Snowa's IoT and Big Data Center, says: Working with data is not new at Snowa, but the sheer depth and breadth of today's data provides us with many opportunities to get closer to understanding and expecting our consumers.

Fallahi also adds that currently, by designing and developing its own data fabric and collecting and maintaining its data in two parts of the country (Isfahan-Tehran), Snowa has made it possible to easily analyze one petabyte (1PB) of data per month.

Also, Snowa has announced that due to the necessity of maintaining security and preventing leakage and preserving data privacy, it is cooperating with the Institute of Communications Security and Information Technology and a German company to implement, update and maintain and support its security systems and is seeking to receive The certificate is EU General Data Protection Regulation (GDP).

Alireza Alikhani, Senior Marketing Manager of Snowa, also says about: By increasing investment in this area, we can strengthen our insights, extract new knowledge and create innovative services for consumers that are a necessity in today's markets."

Alikhani also adds that Snowa is currently more focused on feedback through the call center and its integration with the production chain, and seeks to better understand the relationship between production and parameters related to the style of use rather than points that threaten the quality of the product or service. identify and reduce their effects.

Although the issue of big data and its processing is not a new issue, but looking at the trends of the past few years, Snowa has shown that it is moving towards a deeper understanding of the environment and the needs of its audience because in the end it will be the data that will develop the insight of organizations and create different paths, provided that the way of extracting information and their use is also correctly defined.